![]() A satire of sorts, poking fun at the seemingly sticker shock from the high-price most small to medium-sized businesses (SMB’s) could afford or be willing to spend. Image Credit: Contact Finder Magazine.Ĭontact Finder Magazine recently did a feature editorial series with humorous covers of individuals having shocked expressions on their faces. It has been rumored they have been offering quarterly plans and other promotions easier on cash-flow, due to the COVID pandemic.Ĭontact Finder™ Email + Cell Phone Search Tools did a series of issues exploring the cost of ZoomInfo. While most ZoomInfo pricing plans require upfront payment for the entire year in advance, which may be out of reach financially for many small businesses and start-ups. Overall total cost depended on the annual plan, options, and how many user licence seats were needed. This figure falls in line with recent sources stating they were quoted $15,000, $25,000, and $40,000 price ranges while on demo calls with ZoomInfo sales reps. ![]() And, dividing that $293M by the 16,000 global enterprise, mid-market companies, and small business customers ZoomInfo has. That $18k+ figure is based on the $293,000,000, yes that is million, ZoomInfo / DiscoverOrg generated in revenue for 2019 (according to their IPO filing in 2020). Some quick math reveals what an approximate amount a ZoomInfo customer might spend per year on the platform. Access to all of that contact data comes with a steep price tag for most businesses. Then, early 2020 launched a successful initial public offering under the ZoomInfo brand name. The ZoomInfo platform provides business-to-business (B2B) and business-to-consumer (B2C) contact data used to help power marketing and sales campaigns when prospecting for new customers or clients.Ĭo-founded in 2007 by Henry Schuck and Kirk Brown, and headquartered in Waltham, MA, ZoomInfo and DiscoverOrg merged in 2019. ![]()
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